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Online Jewelers That Failed My Tests

Surprise #1 )

Some of the biggest names in jewelry failed, because they fall short in at least one area I test.

Surprise #2)

Some of the biggest stores online (and locally) use some or all of the 20 diamond scams you need to avoid.

Here are my testing criteria :: How I Test Jewelers.

Online Jeweler Reviews that DID pass all my criteria. Believe me, they are worth a visit or a call.

NOTE :: There are thousands of stores, and only one me. I have tested 100’s of stores online and 1000’s locally, every year since 1998.

Why Stores Fail

If an online jeweler is missing even ONE of the criteria I test, I fail them and move on! They could be great in a million other ways but they will not be on MY list.

Most fail because (pretty much in this order) ::

  • no loose diamonds, or no diamond search engine
  • no GIA or AGS certificates
  • not enough info about their diamond quality
  • high diamond prices
  • failed secret shopper questions
  • failed background checks
  • poor credit rating checks
  • poor diamond quality
  • no jeweler in the store
  • poor trade credit rating
  • not enough trade organization memberships
  • located outside the U.S.
  • sells only to the diamond trade
  • And more…

As soon as they fail for ONE thing, I move on and do not test them for anything else. So don’t expect me to know anything else about them. Fail is fail, and I am done.

Stores I Choose to Test

I choose to test stores that are large, well known, or high in the search engine rankings, so that I can save you time looking around.

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Top Online Jewelers that Failed My Criteria ::

(in Alphabetical Order)

 Affordable Diamonds Online

  • website does not work on Firefox or Chrome
  • tried several days in a row
  • not enough info about their diamond quality

Amazon

  • no loose diamond search engine
  • generally not enough information about diamond quality
  • insufficient data on varied suppliers

Americus Diamond – Iowa

  • no loose diamond search engine
  • not enough info about diamond quality to know value
  • (they are a good local store, I helped them get started in the 1980s)

Americus Diamond – San Antonio

  • at 24,000 sf, this is one of the largest diamond stores in the country
  • no loose diamond search engine
  • not enough info about diamond quality to know value
  • (they are a good local store, I helped them get started in the 1980s)

Austin Americus Diamond

  • no loose diamond search engine
  • not enough info about diamond quality to know value
  • I helped them get started in the 1980s, but I have not tested them lately

Asteria Coloured Diamonds

  • no selection of white diamonds under 2 carats
  • might be OK for colored diamonds? (did not test any further)

Beverly Diamonds

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Biggest Diamond

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Cartier

  • prices are too high
  • very limited diamond selection
  • not enough info about diamond quality to know value
  • I used to manage one of their stores in Austin TX

Certified Diamonds Online

  • no loose diamond search
  • not enough info about diamond quality to know value

C J Charles

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Costco

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Crescent Jewelers

  • no loose diamond search engine

Crown Jewelers

  • no loose diamond search
  • not enough info about diamond quality to know value

David & Sons Jewelers

  • no loose diamond search engine
  • not enough info about diamond quality to know value

DeBeers Jewellery

  • no loose diamond search
  • not enough info about diamond quality to know value
  • (yes, this is the chain of stores created by a branch of the great diamond mining company that once dominated the diamond market worldwide.)

Diamonds International

  • no loose diamond search
  • not enough info about diamond quality to know value

Discounted Loose Diamonds

  • loose diamond search revealed no 1.00 diamonds w GIA certs

Earth Treasures

  • no loose diamond search
  • not enough info about diamond quality to know value

Ebay

  • have not found any seller that gives enough info on diamonds to know value
  • too many varied sellers that come and go
  • better to just find a seller you can trust and deal directly

Fred Meyer Jewelers

  • did not find GIA graded diamonds
  • not enough info about diamond quality to know value
  • small inventory of loose diamonds
  • poor quality diamond selection
  • (one of the largest chains in the country according to JCK Online)

Friedman’s

  • no loose diamond search online
  • not enough info about diamond quality to know value
  • (one of the largest chains in the country according to JCK Online)

Galaxy Gold

  • no loose diamond search
  • not enough info about diamond quality to know value

Gemvara

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Harry Winston

  • no loose diamond search engine
  • prices are too high for my criteria

Helzberg Jewelers

  • prices too high for our criteria

HSN (Home Shopping Network)

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Ice.com

  • no loose diamond search engine
  • not enough info about diamond quality to know value

i-Diamants

  • high prices for US dollar

Jared Online

  • only a few diamonds, all tolkowsky cut

Jangmi Jewellery NYC

  • no information about diamond quality or selection online

Kay Jewelers

  • loose diamond selection was too small
  • prices are too high for my criteria

Majesty Diamonds

  • very slow site
  • no loose diamond search engine
  • not enough info about diamond quality to know value

Netaya

  • no loose diamond search engine

Overstock.com

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Peter Germano, NYC

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Primestyle

  • use their own appraisals instead of independent lab reports
  • therefore, not enough reliable info about diamond quality to know value

QVC

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Reeds Jewelers

  • prices too high for our criteria
  • part of Sterling Jewelers, which owns Kay Jewelers, Helzberg, etc.

Robbins Bros

  • no loose diamond search engine
  • not enough info about diamond quality to know value

R Rothem Diamonds

  • located outside the U.S., in Ramat Gan, Israel

Samuels Jewelers

  • no loose diamond search engine
  • not enough info about diamond quality to know value
  • (one of the largest chains in the country according to JCK Online)

Saslow’s Jewelers

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Tiffany & Co.

  • no loose diamond search engine
  • prices are too high for my criteria

Ultra Diamonds

  • no loose diamond search engine
  • not enough info about diamond quality to know value
  • now part of Kay Jewelers, which is part of Sterling Jewelers

Ultimate Jewellery Designs NYC

  • no loose diamond search engine
  • not enough info about diamond quality to know value

Whitehall Jewelers

  • used to be one of the largest chains in the country according to JCK Online
  • closed 386 stores in 2008
  • no longer in business but many of us remember them

Yehuda

  • only sells clarity-enhanced diamonds

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