It’s one of the oldest clichés: Don’t judge a book by its cover. And yet, that is especially tricky in this industry, which is devoted to providing a nicer cover for a customer’s book. In the last few decades, our collective idea of acceptable attire has shifted, and dressing down has become more acceptable in the workplace and in public. Which means that the shabbily dressed guy hesitantly entering your store may be a rock star, plumbing contractor, or dot-com millionaire. Many longtime… …read more

Source: JCK Online Cutting Remarks – Diamond Industry News – Rob Bates