Helping Diamond Shoppers Avoid Scams Since 1982

If you only learn one thing about diamonds today, remember this ::

The wrong jeweler will find a way to cheat you, no matter how much you know.
The right jeweler will give you a great deal, no matter how little you know.

Robert Hensley, Diamond AdvisorThis is personal for me… During my diamond training with GIA from 1982-1984, I found out my father had been cheated. I decided my staff should teach consumers how to avoid the most common scams as they shopped for an engagement ring. When the internet got popular in 1998, I put my diamond buying guides online to help more people. I also started testing every jeweler across the U.S., using insider secrets that consumers cannot access. I share my test results as online jeweler reviews and local jeweler reviews, to help you find the best diamond deals. It feels awesome to help so many people every day.

Best Online Jewelers - I Tested 100's of Jewelers to Find the Best

Want to Save the Most Money on Your Ring?

We Tested 100 Online Jewelers

Click :: Best Online Jewelers that pass our testing and behind-the-scene investigations using insider info.

Diamond Buyers Beware

Buying engagement rings online can save you money, but only if you choose your jeweler well.
Best Local Jewelers - I Tested 1,000's of Local Jewelers to Find the Best

Want to See the Diamond Before You Buy?

We Tested 10,000 Local Stores and Over 99% Failed

Click :: Best Local Jewelers. We test local stores using insider info that consumers cannot access.

Integrity is Crucial

Always choose your jeweler first, then choose your diamond.
Tutorials for Diamond Shoppers - Educate Yourself to Find the Best Diamond Quality for the Best Price

Want to Avoid the Scams and Find the Best Deals?

Learn :: What to Buy, Where to Buy, What to Pay for the Best Quality.

Click :: Five Diamond Guides. My in-depth lessons are fast and thorough.

The 4 C's Are Never Enough!

Go beyond the Four C's in your education about diamonds and avoid the scams.

Protect Yourself From Scams

You do NOT need to become a gemologist to find the best diamond deals. Here are my easy, detailed diamond guides.
Main Point :: First find a jeweler you can trust, before you search for a diamond. A lot of stores offer good prices, OR good service, OR good selection, OR good quality… but almost no one does it ALL. See our Tested Jeweler Reviews to find the best online and local diamond stores in the country.

The Best Diamond Deals ::

If someone passed our testing... they have it all :: price, service, selection, quality, and above all... integrity. They are worth the drive.

We Tested 100 Diamond Sites and 10,000 Stores

I use insider information to test diamond stores, to find diamond experts that do it the right way : offering the finest diamond quality, huge selection, honest diamond advice, and the lowest diamond prices. Over 99% fail the first test, and even more fail when we collect customer comments or we have to get involved to resolve disputes for consumers. The jewelers that remain on our list are superlative. Then we approach the few jewelers that pass, to arrange referral fees. NOW before you scream “bias”, remember I did test the stores, and I tested before we arranged for referral fees. So we all win this way!

This is a Win-Win-Win Scenario for Everyone

  1. You Win :: You get a store that has proven to be superior in tests
  2. They Win :: They get a customer that is educated and prepared (like you)
  3. I Win :: If you buy from a jeweler we passed, we get a small fee.

And remember… I answer your diamond questions and help you, before I even know where you are buying.

The Key to Safety ::

The wrong jeweler will cheat you no matter how much you know. The right jeweler will give you a good deal, no matter how little you know. So... Find the right jeweler first, then find your diamond.

Don’t forget the reason for this purchase. I will help you keep the romance alive at all stages of your search!

Yours truly,


Robert Hensley
Founder and President,
Diamond Helpers, Inc.

Ask the Expert
“I would like to thank Mr Robert Hensley so much for his help and advice in finding me a diamond engagement ring, and also for his patience! I would’ve definitely made the wrong choice if it was not for his web site and the advice I was given by emails. All my questions were answered promptly and honestly, and I would recommend anyone to check your queries with Mr. Hensley before purchasing your ring. Thank you again.”
C.O., From the independent website
“Robert – I just want to thank you for taking the time out to create your website. I have just spent the last 2 weeks (intensively) finding out about diamonds, spent the whole day searching every dealer in London’s Hatton Garden, and now spent the whole evening reading your site and realizing I made the right choice. If only I had come to your website first I would have saved myself many hours researching – although I did enjoy it! So no particular question on this occasion, just a very big thumbs up and a warm thank you. “
Aldo S., From the independent website

Diamond Helpers is a trademark of Diamond Helpers, Inc. We provide diamond tutorials and education to help you find the best jewelers and the lowest diamond prices, whether you shop online or at a local store. We educate consumers no matter where you buy, to help you avoid diamond scams and find the best value and quality.