Stephen Lussier, CEO of Forevermark, spoke to JCK on May 29 after his brand’s breakfast in Las Vegas for a wide-ranging conversation that touched on not just his product but larger challenges the industry faces. Here he speaks about why retailers are stuck with declining diamond margins, whether future generations will still want fine jewelry, and what the industry can learn from Coke and Pepsi.

JCK: Who do you see as the biggest competing brand to Forevermark?

Stephen Lussier: This will sound… …read more

Source: JCK Online Cutting Remarks – Diamond Industry News – Rob Bates