Practice Choosing an Online Jeweler

Would you choose Online Store #1, Online Store #2, or neither one and move on?

Online Store #1

  1. Carries loose diamonds in all sizes
  2. Offers GIA or AGS certificates with most diamonds, EGL with the rest
  3. Offers 30 day, money-back, written guarantee
  4. 3 complaints with BBB, but all settled. Member in good standing with JVC, AGS, JA.
  5. Online in the diamond business for 11 years, same domain name
  6. Will exchange diamond for full price for twice the value
  7. Diamond and colored stone specialist. Also sells watches.
  8. Jeweler in house to do all work same day Custom settings usually done in one week, from scratch
  9. Guarantees delivery of your elaborate custom design in two weeks
  10. Offers photos of any diamond, extra reports as requested
  11. Uses CZ color grading stones to verify diamond grading
  12. Salesperson is a GG to answer questions
  13. Orders 2 diamonds from cutter to examine for you
  14. Gives complete description, appraisal, and certificate with purchase
  15. Gives elaborate wrapped ring box and safely wrapped packaging

Online Store #2

  1. Carries loose diamonds, most are mounted in rings
  2. Offers EGL certs and says GIA is the same.
  3. Offers 15 day money-back guarantee
  4. Three complaints with BBB. Not a member of JVC, AGS, JA.
  5. Has been in the diamond business for 8 years, under different names.
  6. Gives full value in exchange for a new stone that is double the price.
  7. Specializes in diamonds only.
  8. Has a jeweler on staff for basic settings. Custom work is sent out.
  9. Turnaround time is two weeks for any ring.
  10. They show only stock photos of diamond shapes
  11. They do not do color grading, and rely on certificates instead
  12. A Graduate Gemologist is available by email only
  13. One of their diamonds in stock is close to what you want, and they do not like to order other diamonds
  14. You will receive a receipt and appraisal with every purchase. You will receive the certificate after three weeks.
  15. You will receive a beautiful ring box with your purchase.

Scroll down when you are ready to see the answer….

Which One Did You Choose?

Hope you chose… Store #1 ! Here’s why …

Store #1 had many good points in green, a couple of minor issues in black, and no red flags in red.

  1. Carries loose diamonds in all sizes
  2. Offers GIA or AGS certificates with most diamonds, EGL with the rest
  3. Offers 30 day, money-back, written guarantee
  4. Member in good standing with JVC, AGS, JA.
  5. Online in the diamond business for 11 years, same domain name
  6. Will exchange diamond for full price for twice the value
  7. Diamond and colored stone specialist. Also sells watches.
  8. Jeweler in house to do all work same day Custom settings usually done in one week, from scratch
  9. Guarantees delivery of your elaborate custom design in two weeks, less if you need
  10. Offers photos of any diamond, extra reports as requested
  11. Uses CZ color grading stones to verify diamond grading
  12. Salesperson is a Graduate Gemologist to answer questions
  13. Orders 2 diamonds from cutter to examine for you
  14. Gives complete description, appraisal, and certificate with purchase
  15. Gives elaborate wrapped ring box and safely wrapped packaging
 
Store #2 had a few good points in green, a couple of minor issues in black, and many red flags in red.
  1. Carries loose diamonds, most are mounted in rings
  2. Offers EGL certs and says GIA is the same.
  3. Offers 15 day money-back guarantee
  4. Not a member of JVC, AGS, or JA.
  5. Gives full value in exchange for a new stone that is double the price.
  6. Specializes in diamonds only.
  7. Has been in the diamond business for 8 years, under different names.
  8. Has a jeweler on staff for basic settings. Custom work is sent out.
  9. Turnaround time is two weeks for any ring.
  10. They show only stock photos of diamond shapes
  11. A Graduate Gemologist is available by email only
  12. They do not do color grading, and rely only on certificates instead
  13. One of their diamonds in stock is close to what you want, and they do not like to order other diamonds
  14. You will receive a receipt and appraisal with every purchase. You will receive the certificate after three weeks.
  15. You will receive a beautiful ring box with your purchase.

FINISH TUTORIAL