Practice Comparing Local Jewelers

Would you choose Local Store #1, Local Store #2, or neither one and move on?

Local Store #1

  1. Carries loose diamonds in all sizes
  2. Shows Rap sheet and explains it is difficult and inaccurate
  3. Offers GIA or AGS certificates with diamonds, EGL with the rest
  4. Offers 30 day, money-back, written guarantee
  5. 3 complaints with BBB, but all settled
  6. Been in the diamond business for 20 years, same location
  7. Will exchange diamond for full price for twice the value
  8. Diamond and colored stone specialist. Also sells watches.
  9. Jeweler next door does most work same day
    Custom settings usually done in one week
  10. Guarantees delivery of your elaborate custom design in two weeks
  11. Shows you diamonds under a microscope
    Teaches you how to identify your diamond with a loupe
  12. Shows you CZ color grading stones
  13. Salesperson brings management (a GG) to answer questions
  14. Shows you different colors under a special UV lamp box
  15. Orders 2 diamonds for you to see, requests a deposit
  16. Gives complete description, appraisal, and certificate with purchase
  17. Gives elaborate wrapped ring box and safely wrapped packaging

Local Store #2

  1. Carries loose diamonds, most are mounted in rings
  2. Tells you Rapaport is copyrighted and he cannot show you.
  3. Offers EGL certs and says GIA is the same.
  4. Offers 15 day money-back guarantee
  5. Not a member of BBB.
  6. Gives full value in exchange for a new stone that is double the price.
  7. Specializes in diamonds only.
  8. Has been in the diamond business for 10 years, under different names and locations.
  9. Has a jeweler on staff. Custom work is sent out.
  10. Turnaround time is two weeks for any ring.
  11. Has a microscope behind the counter for office use.
  12. They show you pictures of diamond colors, and do not have a set of color grading CZs
  13. A Graduate Gemologist comes in to grade diamonds once a week
  14. They do not do color grading, and rely on certificates instead
  15. One of their diamonds in stock is close to what you want
  16. You will receive a receipt and appraisal with every purchase. You will receive the certificate after three weeks.
  17. You will receive a beautiful ring box with your purchase.

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Which One Did You Choose?

Hope you chose… Store #1 !  Here’s why …

Store #1 had many good points, a couple of minor issues, and no red flags.

  1. Carries loose diamonds in all sizes
  2. Shows Rap sheet and explains it is not accurate and difficult
  3. Offers GIA or AGS certificates with diamonds, EGL with the rest
  4. Offers 30 day, money-back, written guarantee
  5. 3 complaints with BBB, but all settled
  6. Will exchange diamond for full price for twice the value
  7. Diamond and colored stone specialist. Also sells watches.
  8. Been in the diamond business for 20 years, same location
  9. Jeweler next door does most work same day
    Custom settings usually done in one week
  10. Guarantees delivery of your elaborate custom design in two weeks, with your approval of drawings and progress reports
  11. Shows you diamonds under a microscope
    Teaches you how to identify your diamond with a loupe
  12. Shows you CZ color grading stones
  13. Salesperson brings management (a GG) to answer questions
  14. Shows you different colors under a special UV lamp box
  15. Orders 2 diamonds for you to see, requests a deposit
  16. Gives complete description, appraisal, and certificate with purchase
  17. Gives elaborate wrapped ring box and safely wrapped packaging
Store #2 had a few good points, a couple of minor issues, and many red flags.

  1. Carries loose diamonds, most are mounted in rings
  2. Tells you that Rap is copyrighted and he cannot show you.
  3. Offers EGL certs and says GIA is the same but slower and costs him more.
  4. Offers 15 day money-back guarantee
  5. Not a member of BBB.
  6. Gives full value in exchange for a new stone that is double the price.
  7. Specializes in diamonds only.
  8. Has been in the diamond business for 10 years, under different names and locations.
  9. Has a jeweler on staff. Custom work is sent out.
  10. Turnaround time is two weeks for any ring.
  11. Has a microscope behind the counter for staff use.
  12. They show you pictures of diamond colors, and do not have a set of color grading CZs
  13. A Graduate Gemologist comes in to grade diamonds once a week
  14. They do not do color grading, and rely on certificates instead
  15. One of their diamonds in stock is close to what you want
  16. You will receive a receipt and appraisal with every purchase. You will receive the certificate after three weeks.
  17. You will receive a beautiful ring box with your purchase.

Next :: Congratulations!