Go Beyond the Four C’s

It is crucial to go beyond the basic 4 C’s that all dealers tell you about.

Why The Four C’s are Not Enough

To convince you, I created this friendly quiz. Answer honestly!

The following two diamonds are for sale at two different Web sites, as of today, December 12, 2013, at 3:45 pm, PST.

Click on the diamond you think is the best deal.

In other words, which one has the lowest markup?

  • Both diamonds have independent lab reports.
  • The 4 C’s are identical for both stones on the lab reports.
  • Photos are the ones supplied at the respective websites.

round

round-basic

Diamond A $8280
Carat Weight: 1.07 ct
Color Grade: G
Clarity Grade: VS2
Shape: Round
Cut Grade:
Exc
Diamond B $3620
Carat Weight: 1.07 ct
Color Grade: G
Clarity Grade: VS2
Shape: Round
Cut Grade:
Exc
Diamond A

Diamond B

Next: Why Certificates from GIA or AGS?

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